Our notes

Introducing sustainable, ethically made vegan denim by Will's Vegan Store.

Luxury denim made in small batches in Italy from recycled production waste dyed with natural biodegradable indigo.

During the normal production of denim, waste is unavoidable at the start and finish of the production line when the yarn is dyed. We make our denim from this waste from a production facility in north Italy. The process saves 65% water compared to the standard method and has been certified by the Global Recycle Standard (GRS).

Our denim was dyed and finished in a mill in north Italy using natural and biodegradable indigo. The mill has held "Detox mill" status since 2016, following the Greenpeace Detox protocol. The detox commitment sets strict standards for monitoring inputs and outputs.

We used a heavy-weight dark blue version of our denim to make this button-up denim jacket. It's been made in small batches in Italy by a factory specialising in denim and then stone-washed to give its classic worn-out look.

We used a sustainable alternative to pumice stone for the wash. The denim sector has traditionally relied on pumice stones. However, these stones deteriorate rapidly, usually after just one to one and a half wash cycles, and they absorb water. This absorption leads to mixing pumice dust with chemicals, indigo colour, and textile remnants, resulting in what is often called 'toxic sludge'. Such sludge poses a threat to the environment, damages machinery, and disrupts operations in manufacturing facilities. Furthermore, the natural tendency of pumice stones to draw in water necessitates the addition of extra water during the denim washing processes to mitigate their moisture-absorbing characteristics.

Over time and with wear, the denim will fade to lighter shades of blue, creating a unique and personalised appearance that reflects your life journey.

Cut to sit on the hips, it has a regular fit, though it is sized to be comfortably layered over a hoodie or knitwear.

On the front are two small button-up pockets. Inside are two large pockets that can comfortably hold your daily carry. There are two button-up straps to adjust the fit of the hem and buttons on the cuffs, so you have the option to wear them loose. The collar can be worn up, down or somewhere in between. It's finished in a classic golden thread with stitching details, YKK brass buttons, and a black felt back patch from 100% recycled PU.

We recommend washing as infrequently as possible to maintain the colour and to encourage the development of unique wear patterns. When necessary, wash on its own on a cool wash and line or radiator dry. Avoid tumble drying.

Like all our vegan clothing, footwear and accessories, there is no packaging waste. We only use biodegradable plastic-free packaging from the paper bags to the paper tape we use to seal them. Your delivery is certified Carbon Neutral; if you choose to use our 365-day free returns and exchanges service, that is certified Carbon Neutral, too.

Make a positive choice.

Ethics & Sustainability

This product is certified carbon-neutral

It's delivered to you through our carbon-neutral supply chain in paper and cardboard packaging

You can return it free of charge for 365 days with our paperless carbon-neutral returns service

Use our return to recycle service when this product's at its end of life

Always and forever vegan

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